Airbnb

Airbnb

AirbnbAt a time when Airbnb was at a cross-roads with branding and messaging, the growing hospitality company sought a new way to bring their community and localized message to their social media channels, focused on the United States market as a whole.

We worked with the Airbnb team to research a social message, develop a campaign and execute it via Twitter and Instagram.  This campaign not only highlighted the benefits of seeking out short term, local-focused lodging rental solutions, but empowering people to focus on their local communities.  Social audiences were not only encouraged to highlight their home communities, but also share how they reached out to their communities, through creative ideas like planting gardens at intersections; bringing lunch to local fire houses and hosting pool parties.