Technical Recruiting for niche positions in highly competitive industries often presents a number of challenges. Top candidates typically have many available options available to them and are often not readily accessibly through traditional recruiting methods.
ForgeRock engaged us to bolster their pool of potential recruits for their Bristol, England offices. Noting the detailed nature of the ForgeRock Identity and Access Management niche, a traditional wide-reaching campaign was bypassed in favor of blending social media and psychology together to attract top candidates. High-traffic forums and user groups were sought for each specialty desired to recruit, and puzzles were strategically placed within each.
A completed puzzle provided a phone number that rang the appropriate computer. Very few could actually solve the relevant puzzle as they were specially designed with a high level of difficulty that vetted potential candidates. The campaign was a success.