Yellow Brick Road Casino

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The Yellow Brick Road Casino is a non-resort gambling destination with unique social and digital marketing challenges. While in close proximity to a parent-resort casino, Yellow Brick Road must stay unique for marketing while including harness racing track, casino and hotel accommodations.

Social media campaigns were developed with Yellow Brick Road Casino’s marketing and management teams, focusing on 24/7 slot machines and the food options of the venue.    Daily text and visual content was created around the casino’s award winning pizza, which also supported gaming events.  Multiple channels, including micro-sites, were created to target different audiences, with each channel feeding the next.


  • Digital Media Consulting
  • Content Management
  • Social Media Advertising
  • Marketing Analytics


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  • Non-Profit
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